AN INVITE TO ALL FOOD-BASED SOCIAL ENTERPRISES, SMALL SCALE FOOD PRODUCERS, FARMERS, AND FOODIES
COME BE PART OF THE CONVERSATION: COULD WE CREATE TORONTO’S FIRST SOCIALLY PURPOSED FOOD MARKET-WHERE PEOPLE SHOP WITH A PURPOSE AND EAT WELL, PERMANENTLY LOCATED IN CITY HALL?

Where: United Way Toronto York Region
26 Wellington St E 12th Floor
When: May 2nd from 12:30-4:30
RSVP: no later than April 27-
SPACE IS LIMITED TO 25 PEOPLE

RATIONALE :
To explore the creation of Toronto’s very own “Social-A-licious” Market where all your spending makes a difference.

Where social enterprise/small scale food producers recognize and capitalize on the growing socially conscious consumer and offer these consumers a vibrant and accessible arena to express these values and to promote supportive and communal workplaces.

Consumers are making purchasing decisions based on products: method of production; social impact; impact on sustainability; nutritional benefit; and social impact. Any Internet search will result in many examples of support for the socially responsible consumption theme from media reports, blogs, research papers, economic studies and non-government organizations. Surveys and interviews with consumers from around the world report that individuals rely significantly on their social values and belief structures when making purchasing decisions.

Given the traction already gained in the marketplace, socially conscious consumption will likely become more mainstream over time. A number of integrated factors will drive this trend forward: a growing volume of national and international legislation regarding environmental and social standards; more companies enacting corporate social responsibility policies as a way to differentiate themselves and their products; greater public awareness of how purchase behaviour links to social issues; and the growing need for consumers to express their personal values through their buying patterns. It is important to understand consumer behaviour in a potential market to take advantage of this trend.

Let’s give it to them!—Let’s create a marketplace that offers the consumer, quality products from the widest variety of socially relevant businesses. Let’s share the burden of operational costs and work cooperatively in a well-managed and supportive work environment.

Please contact Lesli Gaynor with any questions regarding this exciting opportunity at 647-229-5999 or email lgaynor@the519.org.